My article this week is Snuggie on the Street: Watch Your Back. This article discusses the reaction a journalist had while walking around NYC wearing a Snuggie. The main problem encountered was that the snuggie was that was staticy. Although you would generally think that many people would have had issue with someone roaming around NYC in a snuggie, but many people were excited. The author made several comments about wishing the blanket had pockets or a tie to close the back with in addition to sleeves. This article can affect the retail industry because of the comment about pockets and closure on the back. The snuggie has been a excellent success for its creators. If they created one with pockets and a closure it would most likely be just as popular! I know people who own snuggies and if they came out with a new one I could see them purchasing it.
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Where are the other blogs?
ReplyDeletePockets would be a good addition! While most people would not require them, the ability to temporarily store something in a pocket is useful, even if you only wear the Snuggie on the couch.
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